Is this a one-off project?
No, and be wary of anyone selling you one. AI answers change day to day; a one-time fix decays the moment it ships. This is a whole new way of working: daily intelligence, continuous fixes, and a strategist alongside your team. The brands that win the answer are the ones still showing up next month.
Do we have to replace our SEO agency?
No. AI visibility sits alongside your existing SEO. In fact, the SEO & Technical pillar tracks how well your current foundations feed the AI engines. We regularly work with in-house teams and incumbent agencies; your fixes arrive in lanes they can execute.
How quickly will we see movement?
AI answers shift day to day, which is exactly why one-off audits die on arrival. Most clients see measurable movement in their tracked queries within the first weeks of shipping fixes, and the dashboard shows you every change as it happens. We won't promise a number before The Read™; anyone who does is guessing.
What do you need from our team?
Execution. Each day your dashboard hands your marketing and developer teams a short, prioritised fix list. Most items take hours, not sprints. If your team needs upskilling, that's what our on-site training is for. And if they don't have the bandwidth to produce content, Aurora drafts six pages a month in your tone, and we can write and publish it for them.
Which AI engines do you monitor?
Six: ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Google AI Overviews, the engines travellers actually use, checked live. Each is checked every day against real buyer-intent questions for your market, because AI answers are never the same twice. We track the six that decide bookings. We don’t pad the number.
Why not just buy a tracking tool?
Tools tell you a number moved. They don't know your comp set, your season, your board, or what to do next, and they weren't built by someone who's sat inside global brands for thirty years. Tools watch your website. We handle everything AI reads about you: reviews, press, authority, entity signals, everywhere the engines look. Aurora is the software; our team is here when you want the work done for you. We're redefining what success looks like for your marketing team.
Can you help before a launch or peak season?
Yes. Done-for-you work includes live campaign tracking: point it at a season, event or launch and watch the answer gaps while there's still time to act. And for make-or-break campaigns, a dedicated campaign programme maps the conversation months ahead, built with your strategist.
How is this different from SEO?
SEO earns you a ranking; AI visibility earns you the recommendation. They're related: the engines still read your technical foundations, which is why SEO & Technical is one of our five pillars, but 58.5% of Google searches now end without a click, and chat engines don't show rankings at all. Your SEO still matters. It's just no longer the whole game, and it's measured differently.
What happens to our Google rankings?
They should improve. Almost everything that makes AI trust you (clean structure, schema, crawlability, original first-party content, third-party authority) is also what Google's ranking systems reward. We track your technical SEO health live as part of the SEO & Technical pillar, so nothing regresses while you win the new surface.
Where does content fit in the five pillars?
Content runs through all five. Every gap we find is mapped with exactly what the page must say. Aurora drafts the pages, six a month in your tone, and when you want it done for you, we write and publish the citation-ready pieces. The pillars measure whether it worked: visibility, reputation, technical pickup, earned media, and authority.
What businesses do you work with?
Any travel or hospitality brand: hotels, cruise lines, airlines, tour operators, car rental and independent boutique properties. The five pillars and the buyer questions we track are built around your market, not a generic template.
Is there a minimum contract?
Aurora is monthly and you can cancel any time. Done-for-you work starts with a 90-day initial term, since AI answers move on a lag, and that is when the results arrive. After that it rolls monthly with 30 days of notice. Done-for-you work begins with an analysis, strategy and roadmap, scoped and priced to your business. We earn the renewal every week, not through a lock-in.
What's included in the business analysis?
A full audit of your brand across all five pillars, built with Ayse directly: where you stand today, who's being named instead of you, and the roadmap to close the gap. You get a board-ready one-sheet and a live starting position in your dashboard, not a template deck.
ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Google AI Overviews
